MAPOR
Market And Public Opinion Research




Specialized products


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
  • Brand Awareness Tracking (sindicated) 

    • Continuous brand recall survey. It basically measures: 
    • Top of mind 
    • Share of mind 
    • Last brand 
    • Next brand 
    • Loyalty percentage

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  • Economic Expectations Index (sindicated) 

    • Continuous survey about the average citizen expectations regarding national economy, in the immediate future.Basically, it measures what the citizen expects of:
    • Revenues 
    • Buying power 
    • Inflation 
    • Unemployment 
    • Investment possiblities in: 
      • Movables 
      • Real Estate 

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  • Multidimensional Content Analysis (MDCA) 

    • This techniques allows to organize participants’ statements in a qualitative survey, associating them with both, demographic and attitudinal factor of each of them.

    This provides the research with such an information richness that it allows to identify both, the different possitions in the group and their association with the profile of those who state them.