MAPOR	Market And Public Opinion Research
	Social Research
	“Social reality is what we agree it is” Xavier Avila SOCIAL PROBLEMS  Perception  Identification of causes and solutions   SOCIAL PROGRAM IMPACT  Attitudinal research  Adoption and rejection research   NEEDS RESEARCH  Individual  Groupal or Community  Social   PROSPECTIVE VISION OF THE SURROUNDINGS Social  Economic  Ecologic   ECONOMICAL EXPECTATIONS  Economic Expectations Survey