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“Power does not reside in the prince, but
is incarnated in the people or nation”
Locke
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OPINION RESEARCH
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Government or institutional actions
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Politicians
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Public characters
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Political image
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Attitudinal research
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Politic acknowledge research
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VOTING RESEARCH
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Electoral preferences
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Simulated voting
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Exit Poll
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Quick counts
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Candidate image
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Electoral climate
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Political prospective (population and
opinion leaders)
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