Market Research
“Manufacture what you can sell,
before trying to sell what you can manufacture”
Peter Drucker
Peter Drucker
- BASIC RESEARCH
- Usages and attitudes (U&A)
- Product incidence or penetration
- Consumer profile
- Brand image
- Needs research
- CONSUMPTION AND PURCHASE RESEARCH
- Habits research
- Home panels
- TESTS
- Product
- Packing
- Aroma
- Price
- Label
- Concept
- REASEARCH WITH RETAILERS
- Price and stock-in-shelves checking
- Distribution channels
- Client satisfaction
- REASEARCH WITH INDUSTRIAL CLIENTS
- Material request
- Equipment request
- Services request